There is some excellent advice from Dion Hinchcliffe in this article outlining '50 essential strategies for creating a successful web 2.0 product'
Although web 2.0 is mentioned in the title I think these ideas could apply to most online products, especially "start by solving a simple problem".
I have a feeling that this is one of those reference articles that I may have to come back to from time to time. Its a great checklist.
Great video from adders from the web 2.0 expo in Berlin of Tim O'Reilly's response to the question 'what do you make of Andrew Keen'
I didn't make it to the 2gether08 'unconference' this week but I've been following some of the content coming out of what looked like a very interesting event.
I really enjoyed this short video trying to map the social entrepreneur landscape by Cliff Prior and Nick Temple from Unltd. I particularly liked the analogy of web 2.0 to the arrival of the railways, that doesn't feel too far off. Lets hope that people don't get stuck in the swamp of misrepresentation...
The social entrepreneur landscape from David Wilcox on Vimeo.
Its all in the cloud going forward ! Ten minutes well spent listening to various definitions of cloud computing from the leading thinkers in the industry. Thanks Jas.
A chat with Stephen Fry on the subject of Web 2.0.
VideoJug: Stephen Fry: Web 2.0
Mr Fry is as usual very relaxed and eloquent and this would be a good video to show anyone that remains sceptical about the web's new tools.
no mention of the semantic web there then....
The recently announced MicroSoft popfly mashup and web page tool looks good. So far the reaction I've read seems to be that this is only for individuals and maybe small companies who lack development resource. Microsoft would seem to agree.
I don't see why it shouldn't be even more widely used than that. I'm sure that many people with a keen interest in online but who can't code (like me!) would love to get their hands on this type of service.
With the right user interface it should be easy to pull together mashups and web pages without having to spend hours with the code. So, why couldn't this approach be used in all businesses?
It would democratise creativity for anyone in an organisation that has an interesting idea and wants to try it out online. An element of collaboration and reuse is also good for innovation. It looks like a space to play with ideas in a framework which I imagine will be well tested and robust.
There will always be a need for excellent developers, especially for complex products. However sometimes for ideas in the early stages you just want to pull content (API's?) together quickly, get them out there into the real world and see where the interest is. Popfly might be a good way to achieve those goals.
Of course I haven't tried it yet! I've requested an alpha log in along with the rest of the world so will see how long it takes as I think it's a pretty limited alpha.
Some articles from over the weekend on how web 2.0 / online thinking is being applied to business.
I am a Product Manager for various online products.
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