There is some excellent advice from Dion Hinchcliffe in this article outlining '50 essential strategies for creating a successful web 2.0 product'
Although web 2.0 is mentioned in the title I think these ideas could apply to most online products, especially "start by solving a simple problem".
I have a feeling that this is one of those reference articles that I may have to come back to from time to time. Its a great checklist.
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